I know many have recently taken us up on our offer of testing the brand new Azor razor, launched to take on Gillette and Wilkinson and the other giants by shaving closer, lasting longer and costing less.

The King of Shaves company have huge passion and were founded by Will King in his kitchen.  He was frustrated at the sheer lack of good shaving products and needed to find a cure to ease the pain of shaving.

I feel a synergy with this story, I only started FMB because I couldn’t find good blogs and was sick of reading spam and rubbish.  I had no idea how or where we would go with this, but perservered and hopefully we can keep growing.

I recently met Will King, in London.

Will is a blogger, he has no PR company working for him and personally reads each and every blog that mention his products, how he finds time to do this, I have no idea, but I do know that when I email him at midnight, he responds straight away.  Many of you that have reviewed the Azor will have had a comment from Will himself on your blog.

When I met Will, I explained that we do not pay the bloggers to review products, nor do we tell them what to write, I explained that the bloggers have readers to consider and being honest when reviewing is key to keeping those readers, the reviews could be negative..  Will understood straight away.  He has put so much energy and effort into launching the Azor that he was willing to let hundreds and maybe thousands of people write truthfully about his product range.

In my opinion, if you have a product to sell, you should be 100% confident in it, if not, why launch it?

Will did this and after having my first shave with the Azor just now, I now know why every single blog review has been so positive.  I, like everyone I have spoken to, wanted to find fault, enable a mixed review.

I can’t.  I has changed the way I think about the way razors should look and feel and in my opinion, will change the way everyone else produces razors.  I didn’t want to review the shaving experience on this blog (I will write the review on my own blog.) I can not be anything but in awe of the way Will, Tim and his team work over at King of Shaves.  If every company understood the benefits in talking to bloggers and engaging the little guys like Fuelmyblog, as they have done, wouldn’t life be grand, they even entered a recipe in the Global Cookbook (now ready for purchase with proceeds going to charity).  And for those of us that don’t shave our faces, they are launching a female razor soon

Below is the blogger pack I received.  Trust me, if you are in the postition to try one out (we have plenty to give out if you’ll review them) – do let me know by email (sooner rather than later).

I received a new Azor, some shave gel (which alone is a great product) and the info pack with a CD containing images and logo’s.