This post is Linky Love ’s answer to the conversation that went on here. Thank you Linky for sharing your knowledge on SEO with us all
Nothing better than the Olympic games and the Guinness Book of Records to illustrate what SEO is all about:
- it’s supposed to put the best on top and
- it’s not supposed to be about money…
May the best win
You will hear everybody say that to rank number 1 in the search engine, your “content is king“. Just like in the Olympic Games: “the best athlete is king.”
Unfortunately that’s only a big part of the story.
- Why is so much money spent on Speedo swimsuits using NASA technology if we would truly believe that “the best athlete is king“?
- How could Marion Jones win five medals at the 2000 Summer Olympics and succeed in passing all doping tests? Only to admit afterwards that she took performance-enhancing drugs and got stripped of all her medals.
Same with “content is king“. A lot of SEO technology is used to make sure weaker content makes it to the top. Some SEO techniques are allowed, some are not (bye bye PayPerPost services), some are dirt evil and some evil performance-enhancing techniques are still not being detected …
The 3 secrets of SEO
- NASA technology is only used in the Olympic Games and not in the Guinness book of Records. Same goes for SEO technology: if there is no money for grabs, you most likely don’t have to fight against SEO technology and you can truly win with “content is king“.
- I once wrote a post about How to rank 1 in Google in 10 minutes for 10 cents. All you have to do is pay Google using their Adwords system and you will be listed as a “sponsored link” on top of all other websites… Up to you if this will be cheaper than paying for SEO services.
- The less competition, the easier to rank number 1. It’s much easier to rank number 1 in the Guinness Book of records than in the Olympic Games.
For more SEO questions: please do ask in a comment and include which FMB member should answer your question
19 Comments
I had to Google what SEO stands for …… that’s how on the ball I am ……..
Very good analogy Linky, DP do you tag your posts at all?
SEO really is not that difficult but most new to it tend to over complicate the core principles looking for those “secrets the pros must have but don’t tell us about”.
Some content targeting (based on what people are actually searching for), basic on-page work plus generating links to your content is really all there is to it. But… (you knew there was one coming, didn’t you) to rank well for searches that will generate real traffic takes time, effort, and the cumulative effect of a great number of small and seemingly insignificant tasks.
No ……… I’m a good boy I am …….
@DP
You mean you read the previous SEO post of Sylvie and just started playing with the tool without even questioning…
… a big TSeoK!
@ndixon
Your comment makes the post complete
@Sylvie
Woops… thanks for tagging my post
I always obey Sylvie without question ….. I’ve learnt from watching Kevin
I see my man popped in to join the conversation…
(He does SEO/SEM for a living and is spooky-good with it.)
@Jen
Maybe you or your hubby could elaborate a bit more about SEM?
@DP
The wisdom of a long lasting married man runs deep
@Linky Love: I’m a SEM man myself too!
@Daddy Papersurfer: The Chin has that effect. (runs for cover)
@JohnC
How do you define SEM?
We can all do with SEO/SEM advice, more on the subject here: http://neildixon.com/is-there-a-viable-no-brainer-method-of-seo-keyword-selection/
Linky excellent suggestion, it would be great to have a Dixons post on Fuelmyblog
@Sylvie
Excellent way to blame me to give the Dixons more work
And who in FMB is S-GO (Spooky-GOod) in SMO ?
@Linky Love: hehe…Spooky-GOo in SMO…I have a few in mind…saying nothing though
@Sylvie
You are mastering the “I got a secret, tell you next time” technique quite excellent
What are you two twittering about? ……. oh well
apart from my title at work being an SEO I am so behind the times understanding this stuff
Once I am back from my jollies I promise to get to grips with the ‘modern speak’
Great post though LL
@DP
We will explain the next time you drop by
@70steen
As usual newbies use new wording an act as if they invented a wheel, but I am sure basic SEO hasn’t changed much since … the 70s
ha ha LL…… computers certainly have since the 70s…..when they were the size of your house back then an all you could get was green on a black screen
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[...] just come from an interesting post on FuelMyBlog’s blog entitled: SEO wins gold, silver and bronze. It’s an interesting post that compares SEO to the Olympics and The Guinness Book of Records. [...]