The Pertuity Direct Competition with Fuelmyblog attracted a good response and at the same time gave us an insight on social borrowing. The brief was simple, if you were loaned $25,000 what online business would you launch?

I am glad Fuelmyblog did not have to pick a winner as the entries did not lack creativity!

Pertuity selected The life of Jenny – congratulations to Genny!

Here is a glimpse of her business idea:

When looking into online retail business I quickly realized that amazon.com has almost everything a person could ever need directly available. This lead me to a dilemma, I had to find a retail focus that I could sustain with a start up of $25,000. To work around this I have decided to focus on a community-wide healthy living initiative for this business.

I see a lot of farmers in our community not being able to offload a ton of their organic product, through a simple and intuitive website I believe I can promote a greener lifestyle in my community, while also selling eco-friendly/organic clothing and non-food items on a national level.

My plan for this start up company is to partner with local farmers, allowing for them to distribute their goods through my website within our community. The website would promote an organic and healthier diet, showcasing current available product in a searchable database much like Amazon’s current layout so it will be as user friendly as possible. When the business starts, the deliveries would only be available locally within the community of Brant County, but if there is considerable growth in the business, expansion of delivery service could be considered.

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