I know many have recently taken us up on our offer of testing the brand new Azor razor, launched to take on Gillette and Wilkinson and the other giants by shaving closer, lasting longer and costing less.
The King of Shaves company have huge passion and were founded by Will King in his kitchen. He was frustrated at the sheer lack of good shaving products and needed to find a cure to ease the pain of shaving.
I feel a synergy with this story, I only started FMB because I couldn’t find good blogs and was sick of reading spam and rubbish. I had no idea how or where we would go with this, but perservered and hopefully we can keep growing.
I recently met Will King, in London.
Will is a blogger, he has no PR company working for him and personally reads each and every blog that mention his products, how he finds time to do this, I have no idea, but I do know that when I email him at midnight, he responds straight away. Many of you that have reviewed the Azor will have had a comment from Will himself on your blog.
When I met Will, I explained that we do not pay the bloggers to review products, nor do we tell them what to write, I explained that the bloggers have readers to consider and being honest when reviewing is key to keeping those readers, the reviews could be negative.. Will understood straight away. He has put so much energy and effort into launching the Azor that he was willing to let hundreds and maybe thousands of people write truthfully about his product range.
In my opinion, if you have a product to sell, you should be 100% confident in it, if not, why launch it?
Will did this and after having my first shave with the Azor just now, I now know why every single blog review has been so positive. I, like everyone I have spoken to, wanted to find fault, enable a mixed review.
I can’t. I has changed the way I think about the way razors should look and feel and in my opinion, will change the way everyone else produces razors. I didn’t want to review the shaving experience on this blog (I will write the review on my own blog.) I can not be anything but in awe of the way Will, Tim and his team work over at King of Shaves. If every company understood the benefits in talking to bloggers and engaging the little guys like Fuelmyblog, as they have done, wouldn’t life be grand, they even entered a recipe in the Global Cookbook (now ready for purchase with proceeds going to charity). And for those of us that don’t shave our faces, they are launching a female razor soon 
Below is the blogger pack I received. Trust me, if you are in the postition to try one out (we have plenty to give out if you’ll review them) – do let me know by email (sooner rather than later).
I received a new Azor, some shave gel (which alone is a great product) and the info pack with a CD containing images and logo’s.
From The FMB Blog What to Expect When Product Testing – King of Shaves:
I know many have recen.. http://tinyurl.com/5w8ctp
Firstly,your post much appreciated, it’s been a really, Really exciting year for us, and we’re looking forward to thriving in 2009, not surviving. My desire to deliver the very best product, at an affordable price, with no compromise is in my ‘DNA’ here at KoS, and it runs through my team’s veins too. We have some really great stuff planned for 2009, the Azure launch, then new Azor innovation, and some really, Really cool advertising. Many thanks for everyone’s support in reviewing the Azor, and all comments, whether good or bad, I will deal with personally, wherever possible.
It’s going to be a challenging year next year, but when the going gets tough, and the stubble still grows, the tough get going and Thrive. Happy Christmas, Will
From The FMB Blog What to Expect When Product Testing – King of Shaves http://tinyurl.com/5w8ctp
I’m still using mine …… and my face [and other parts] are as smooth as a babies tush.
@Daddy Papersurfer: “Other Parts” I dare ask what other parts
I have submitted everything asked for and was under the impression I had been chosen… I have eve let my beard grow thicker in order to give the razor a thorough review… alas still no razor! You know its hard to be a mountain man in the mean streets of Hollywood, (and I am a Talent Manager, so imagine my clients response!).. CAN SOMEBODY HELP ME, PLEASE SEND ME MY AZOR TO TEST!!!
Sincerely,
Il Padrone
You dare or you dare not? ……. there’s quite a big difference …….
I dare
Well ……. sorry, the phone’s ringing …..
We are all still using my/our Azor too – until Christmas Day that is when hopefully my two sons will use their bl**din’ own!
P.S. Sorry if that’s spoilt the surprise lads!